Blog – Advertising

Live sports is creating new premium CTV advertising opportunities. Discover how streaming, attention, programmatic technology, and new ad formats are reshaping sports media.

Retail media is attracting bigger budgets, but attention is becoming harder to win. Discover what advertisers should know about AI, programmatic advertising and premium inventory.

Clean supply paths reduce wasted spend, improve transparency, and help AI make smarter bidding decisions. Learn why supply quality drives better programmatic performance.

Discover how programmatic auctions are changing with AI, smarter bidding, cleaner supply paths, and greater transparency—and what advertisers need to know.

Are email-based IDs the right solution for Connected TV advertising? Discover why advertisers are questioning identity-based targeting and what it means for the future of CTV.

Discover why Smart TV home screens are becoming premium advertising real estate and how brands can influence viewer decisions before content even starts.

Discover how programmatic live sports advertising is becoming easier to buy, more scalable, and more effective. Learn why live sports are emerging as one of the biggest opportunities in CTV and digital advertising.

Discover how AI is reshaping ad tech partnerships, why social video is outgrowing CTV, and what these trends mean for the future of programmatic advertising and media buying.

Discover why curated supply is becoming the future of programmatic advertising as brands prioritize quality inventory, transparency, and measurable outcomes over scale alone.

Discover why CTV measurement and audience data signals are becoming the center of adtech M&A activity as advertisers demand better attribution, identity resolution, and media transparency.

Discover why first-party data is becoming the most valuable asset for publishers as advertisers prioritize precision, audience quality, and curated media partnerships in 2026.

Discover why advertisers are pushing back against opaque programmatic ecosystems and demanding greater transparency, supply path control, and measurable media outcomes in 2026.

Programmatic advertising is shifting from channel-based planning to outcome-driven strategy. Discover how brands are adapting to attention fragmentation and performance demands in 2026.

Discover how AI is transforming programmatic advertising into a full-scale infrastructure powering CTV, performance marketing, and full-funnel strategies.