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Advertising
Nov 3, 2026
What Is Connected TV (CTV) Advertising in Marketing?

Wondering what CTV advertising is and how it helps brands reach streaming viewers? 📺 Explore the CTV advertising definition, key ad formats, and core benefits from Screencore.

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Advertising
Oct 28, 2026
Political Advertising and CTV: How Election Demand Is Changing Streaming Advertising

Political advertising is bringing billions into CTV. See how election demand affects streaming inventory, pricing, measurement, and the wider advertising market.

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Advertising
Oct 14, 2026
How Political Advertising Changes the Programmatic Auction

Discover how political advertising surges drive up CPMs and squeeze CTV inventory during election cycles. Learn how commercial brands can protect ROAS with Screencore.

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Advertising
Oct 7, 2026
Introducing Screencore SSP for Smarter Publisher Monetization

Discover Screencore SSP, a supply-side platform connecting publishers with premium demand across web, mobile, in-app, video and CTV. Explore yield optimization, SDK integration and transparent auctions.

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Advertising
Oct 6, 2026
Privacy Mistakes AdTech Companies Should Fix Before 2027

AdTech privacy problems often start inside the product, not the privacy policy. Discover the privacy mistakes publishers and AdTech platforms should fix before 2027.

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Advertising
Sep 29, 2026
TV Advertising Cost in 2026: Rates for Commercial Ads | Screencore

Wondering how much it costs for TV advertising in 2026? ✅ Explore TV advertising cost, average cost by channel and airtime, plus factors that affect commercial ad pricing – Screencore Blog.

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Advertising
Sep 24, 2026
Election Season Is a Stress Test for Programmatic Infrastructure

Election season puts programmatic infrastructure under pressure. Explore how adtech platforms manage demand spikes, auction speed, transparency, and scale.

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Advertising
Sep 16, 2026
Why Privacy-Ready Infrastructure Matters for Publishers and AdTech Platforms

Privacy is moving into the technical core of programmatic advertising. See why publishers and AdTech platforms need infrastructure built for consent, transparency and scalable compliance.

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Advertising
Sep 15, 2026
What Is Display Advertising? [Beginners' Guide]

Learn what display advertising is, how online display advertising works, and what programmatic display advertising means. Explore formats, benefits, targeting, and best practices in this beginner-friendly guide from Screencore.

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Advertising
Sep 9, 2026
Why Political Advertising Could Put Premium Inventory Under Pressure

Political ad spending is rising ahead of the 2026 U.S. elections. See why CTV and premium programmatic inventory could face greater demand and pricing pressure.

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Advertising
Sep 1, 2026
AI in CTV Advertising: How It’s Revolutionizing AdTech

How is AI in CTV advertising reshaping AdTech ✅ Discover how artificial intelligence optimizes programmatic media buying, measurement, and dynamic creative execution to drive measurable ROI.

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Advertising
Aug 25, 2026
How the 2026 US Election Could Reshape the Programmatic Advertising Ecosystem

The 2026 US election could put new pressure on CTV, premium inventory and programmatic infrastructure. See what it means for advertisers, publishers and AdTech.

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Advertising
Aug 18, 2026
When the Game Becomes the Ad Break: Why Live Sports Is Creating a New Premium CTV Opportunity

Live sports is creating new premium CTV advertising opportunities. Discover how streaming, attention, programmatic technology, and new ad formats are reshaping sports media.

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