Put your brand on the biggest screen in the home with targeted, measurable CTV ads across premium streaming content and connected devices.
CTV Advertising Platform
Reach TV Audiences With Digital-Level Control
Connected TV advertising delivers video campaigns via streaming apps for smart TVs and non-smart TVs using connected devices like streaming sticks and boxes. Ad placements can be placed pre-show, during ad breaks, or any other suitable streaming environment. CTV differs from regular TV advertising in that CTV allows advertisers more flexibility in controlling who views a campaign, how many times it will be viewed, and how delivery will be measured.
With Screencore’s CTV advertising solutions, audience targeting, premium video inventory, campaign controls, and reporting all get bundled into one single buy process. This makes it easier for brands to use contextual, geographic, device, behavior, and first-party data available for narrowing down delivery to specific households. For teams that need programmatic CTV capabilities without another complex layer of ad tech, Screencore combines platform access with hands-on support similar to what brands may expect from a CTV advertising agency.
Why Choose CTV Advertising at Screencore
Play full screen videos next to professionally streamed media on smart televisions, apps, and over-the-top platforms. This format ensures the visual appeal of TV is retained while allowing marketers access to an audience that prefers to stream their media.
Turn Streaming Attention Into Measurable Growth
First start with the target audience and the end result you wish to accomplish with your marketing campaign. Screencore can assist in transforming these objectives into concrete decisions regarding inventory, format, targeting, budgeting, and evaluation'
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Define the campaign goal, the target audience, markets, budget, creative specifications, and the metrics by which performance will be measured.
Determine the audience criteria, stream environment, content genres, device types, and ad formats that work for the campaign.
CTV ad buying can take place programmatically through automated bidding. When there’s an opportunity for a qualified impression, the system evaluates the impression and determines whether it meets the campaign criteria and is worth bidding on.
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Monitor pacing, frequency, completion rate, and other live signals from the campaign. Use real-time data to adjust the bid amount, budget, target audience, or selected inventory in order to enhance programmatic CTV performance.
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Use the reports to identify top-performing audience segments, placements, and inventory and use these learnings for future campaigns or scale to more markets and channels.
Explore Other Screencore Services
With our intelligent monetization technology, publishers will get the most out of their inventory and benefit from real-time demand access and revenue optimization opportunities.
Plan, buy, and optimize CTV, video, display, and native campaigns through one omnichannel demand-side platform. Combine SPO-driven supply, explainable AI, and transparent reporting.
With the speed of automated auctions, we offer instant reach to multiple global markets for advertisers to gain maximum value and for publishers to boost revenue.
We match the impact of traditional television with contextual targeting to put your brand right in front of engaged audiences across multiple streaming platforms.
Our mobile-first campaigns connect with users where they spend most of their time, capturing their attention at the right moment, enhancing experiences, and prompting further action.
We automate the media buying process to make every dollar work harder and ensure efficient campaign scaling across multiple channels and devices.
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Ready to Reach Audiences Beyond Traditional TV?
Kickstart CTV ads with streaming placement at the premium level, frequency control, transparent tracking, and programmatic ad buying to support growth in your campaign. Integrate television ads into an overall digital marketing plan without sacrificing insight into delivery and effectiveness.
