Screencore, a programmatic advertising technology company connecting advertisers and publishers across digital channels, today announced its continued partnership with Pixalate, a global platform for ad fraud protection, privacy, and compliance analytics, as part of its long-term approach to traffic quality measurement.
Over the course of their ongoing partnership, Screencore has leveraged Pixalate’s technology to support invalid traffic (IVT) detection and traffic quality monitoring across its programmatic ecosystem.
Diagram illustrating Screencore and Pixalate's traffic quality monitoring and invalid traffic detection across web, mobile apps, video, and CTV for publishers and advertisers.
The collaboration reflects Screencore’s broader commitment to making traffic quality an ongoing part of its programmatic infrastructure — supporting a more transparent and trusted advertising environment for publishers, advertisers, and technology partners.
Screencore and Pixalate partnership illustration highlighting quality, transparency, and trust in programmatic advertising through ad fraud analytics and traffic quality measurement.
Strengthening Traffic Quality Over Time
As programmatic advertising continues to evolve across web, mobile apps, video, and Connected TV (CTV), identifying invalid traffic and maintaining inventory quality remain important challenges across the digital advertising supply chain.
Through its ongoing use of Pixalate Analytics, Screencore continues to strengthen its approach to fraud measurement and traffic quality monitoring across its programmatic operations.
For publishers, the collaboration complements Screencore’s programmatic monetization technology, which connects digital inventory with programmatic demand while supporting inventory management, analytics, brand safety, and traffic quality.
For advertisers and demand partners, these traffic quality measurements are designed to support greater confidence in the inventory and programmatic supply paths available through Screencore.
Illustration of continuous ad fraud analytics and invalid traffic monitoring across web, mobile, video, and CTV, highlighting Screencore and Pixalate's approach to traffic quality.
“Traffic quality has always needed to be part of the infrastructure behind programmatic advertising, not something considered only after a transaction takes place,” said Jess Okan, CEO & Co-Founder of Screencore. “Our long-standing work with Pixalate has supported this approach over time, helping us strengthen traffic quality measurement and continue building a more transparent and trusted programmatic ecosystem.”
The ongoing partnership brings together Screencore’s programmatic infrastructure and Pixalate’s expertise in fraud detection and traffic quality, supporting a shared focus on quality, transparency, and trust across digital advertising.