Bringing Programmatic Innovation to the Industry's Biggest Stage
Cannes Lions remains one of the most influential gatherings in the global advertising industry, bringing together brands, agencies, publishers, and technology leaders from around the world. In 2026, Screencore is proud to partner with ExchangeWire, strengthening our presence within the international adtech ecosystem and creating new opportunities for collaboration, innovation, and growth.
As digital advertising continues to evolve, meaningful partnerships have become just as important as technological innovation. The future of programmatic advertising will be shaped not only by platforms and algorithms, but by the relationships, conversations, and shared ideas that drive the industry forward.
The Cannes Social 2026 brings together advertisers, agencies, publishers, adtech leaders, and media innovators for an exclusive networking event during Cannes Lions.
Why Cannes Matters
The advertising landscape is undergoing significant transformation. The growth of Connected TV, retail media, artificial intelligence, privacy-first advertising, and supply path optimization is redefining how brands engage with consumers and how media is bought and sold.
Against this backdrop, Cannes Lions serves as a global meeting point for industry leaders looking to exchange perspectives, explore new opportunities, and discuss the future of advertising.
For Screencore, participation in Cannes Lions is more than attending an industry event. It is an opportunity to engage directly with advertisers, agencies, publishers, and technology partners while contributing to conversations that are shaping the next generation of programmatic advertising.
Screencore powers global programmatic advertising through scalable infrastructure that connects advertisers, agencies, publishers, and media owners worldwide. With billions of monthly ad impressions, premium inventory access, and advanced media technology, the platform supports transparent, efficient, and performance-driven digital advertising across global markets.
A Strategic Partnership with ExchangeWire
ExchangeWire has established itself as one of the most respected voices across media, marketing, commerce, and advertising technology. Through its editorial coverage, industry events, and thought leadership initiatives, ExchangeWire brings together the people and businesses driving innovation across the digital advertising ecosystem.
Our partnership reflects a shared commitment to transparency, collaboration, and industry progress. As Screencore continues to expand globally, engaging with the wider advertising community remains an important part of our growth strategy and long-term vision.
Partnerships like this create opportunities to exchange knowledge, strengthen industry relationships, and contribute to discussions around the future of programmatic advertising in an increasingly complex media environment.
As official event partners at Cannes Lions 2026, Screencore and ExchangeWire bring together leaders from advertising, media, adtech, martech, programmatic, and digital innovation. The partnership supports industry collaboration, knowledge sharing, and conversations shaping the future of global advertising and media technology.
Connecting Through The Cannes Social
One of the highlights of the partnership is Screencore's participation in The Cannes Social, ExchangeWire's exclusive networking event taking place during Cannes Lions 2026.
Designed to bring together professionals from across media, marketing, advertising, and technology, the event provides an environment where meaningful conversations and valuable connections can be built outside traditional conference settings.
As an official event partner, Screencore is proud to join fellow industry leaders in supporting an initiative focused on collaboration, knowledge sharing, and community building. These interactions often become the foundation for future partnerships, innovation, and business growth across the advertising ecosystem.
Building Relationships Across the Programmatic Ecosystem
At Screencore, we believe successful programmatic advertising depends on collaboration between every participant in the value chain.
Advertisers are demanding greater transparency and measurable performance. Agencies are seeking more efficient technology and trusted inventory access. Publishers require sustainable monetization and stronger demand partnerships. Technology providers must continue to innovate while maintaining openness and accountability.
Creating opportunities for these stakeholders to connect, exchange ideas, and build relationships is essential to the continued development of a healthy and transparent digital advertising industry.
Supporting Global Growth
Over the past years, Screencore has expanded its global footprint, supporting advertisers and publishers across more than 160 markets. Today, our infrastructure connects over 30,000 publishers, supports more than 5,000 advertisers and buyers, processes more than 500,000 bid requests every second, and delivers billions of advertising opportunities every month. These milestones reflect our commitment to building scalable, privacy-first programmatic infrastructure that helps advertisers and publishers achieve measurable results.
As we continue to grow internationally, partnerships with organizations such as ExchangeWire play an important role in strengthening our industry presence, expanding our network, and fostering meaningful engagement with the broader advertising community.
Looking Ahead
The future of advertising will be defined by transparency, innovation, and collaboration.
Our partnership with ExchangeWire at Cannes Lions 2026 reflects Screencore's commitment to all three. It is an opportunity to engage with some of the industry's brightest minds, strengthen strategic relationships, and contribute to conversations that will influence the future of programmatic advertising.
We look forward to connecting with partners, clients, and industry leaders in Cannes and continuing to build meaningful relationships that extend far beyond the event itself.
Because the future of advertising is not built by technology alone. It is built by the people, partnerships, and ideas that move the industry forward.
Join Us at The Cannes Social
Screencore is proud to support ExchangeWire's Cannes Lions 2026 networking initiative and looks forward to meeting industry professionals from across the global advertising ecosystem.
Learn more about The Cannes Social and register for the event.