Jess Okan is CEO of Screencore, an AI-powered omnichannel programmatic platform connecting brands and premium publishers through transparent, privacy-first advertising technology. He leads the company's strategy and international growth, helping advertisers, agencies, and publishers achieve stronger campaign performance and maximize monetization through intelligent media solutions across CTV, video, display, and mobile.
Throughout his career, Jess has focused on advancing programmatic advertising by combining AI-driven optimization, immersive visual formats, native advertising, and data-driven campaign strategies to deliver measurable business outcomes. His expertise spans omnichannel media buying, demand-side platforms (DSPs), publisher monetization, programmatic infrastructure, digital media strategy, and advertising technology innovation, with a strong focus on transparency, scalability, and operational efficiency.
Through his articles, Jess shares practical perspectives on the future of programmatic advertising, covering topics such as AI in advertising, omnichannel media buying, premium inventory, CTV, publisher monetization, transparent programmatic infrastructure, and the technologies shaping the next generation of digital advertising.
