Iryna Karpova is CMO at Screencore, specializing in B2B technology marketing, brand strategy, global growth, and market positioning. With experience across AdTech, SaaS, telecom, and fintech, she combines data-driven thinking with creative storytelling to make complex technology and industry trends clear, relevant, and engaging.
At Screencore, Iryna focuses on building the brand’s global presence and exploring the forces transforming digital advertising. She writes about AdTech, programmatic advertising, CTV, AI, media buying, advertising technology, and emerging industry trends, with a particular interest in how technology is changing the way advertisers reach audiences and measure performance.
Her work brings together market research, marketing strategy, industry insights, and practical business perspectives, helping readers understand not only what is changing in digital media, but why it matters for advertisers, publishers, and the wider programmatic ecosystem.
