What may include future-proof advertising space: Screencore experience

Advertising space changes rapidly, and technology progresses very fast. Over time, programmatic advertising has become the preferred technology for brands to communicate with people through various channels and devices by delivering targeted messages that are relevant to them. But what may include future-proof advertising space? Screencore team shares our own experience. 

1. Unique advertising ecosystem. For example, the ScreenCore marketplace joins global media buyers and media sellers within an exclusive advantageous programmatic advertising ecosystem powered by high-quality inventory, a brand-safe environment, and a highly-impactful visual advertising experience. 

2. Smart optimization. Al and ML algorithms will help you create more effective advertising campaigns. These modern technologies can analyze user data and optimize your campaigns in real time. You can improve campaign performance, increase engagement, and maximize ROI by leveraging smart optimisation techniques.

3. Adaptable and flexible formats. Future-proof advertising space will include everything adaptable to changing consumer behavior. A few advertising directions will continue to evolve and adapt in the coming years, such as mobile advertising, CTV, virtual and augmented reality, audio advertising, and programmatic advertising. 

4. Privacy-first marketing. 87% of respondents think that, because of the upcoming privacy changes, programmatic will be better than before, according to a new BCG report. It’s an opportunity to harness the power of data to build experiences that allow customers to see the value of consenting to data collection. 

5. Well-developed global reach. In the RTB marketplace, media buyers will easily find their targeted audiences, and media sellers will connect to demand that guarantees the best inventory price.