How CTV advertising companies protect user data

User data protection should be a priority for every company. In response to growing concerns about data privacy and security, industry organizations have developed guidelines and best practices for CTV advertising companies to follow to protect user data. These guidelines emphasize transparency, user control, data security, and privacy. 

So let's analyze the main instruments for user data protection:

Privacy regulations and laws

Many privacy regulations and laws exist in various parts of the world, such as the General Data Protection Regulation (GDPR). This document sets out rules for protecting personal data and the privacy rights of EU citizens and serves as a guide in protecting users' requests. Screencore strictly follows California Consumer Privacy Act (CCPA) also. This is a privacy law that grants California residents certain rights with respect to their personal information, including the right to know what information is being collected and the right to opt-out of the sale of their information.

Robust data encryption protocols and secure storage methods

They help to protect user data from unauthorized access, hacking, or data breaches. Encryption ensures that even if a hacker gains access to the data, they cannot read it without the decryption key. Robust encryption protocols ensure the data is sufficiently protected against attacks and can't be easily decrypted by unauthorized users.

Traffic that is constantly verified

Constantly verifying traffic helps to identify and eliminate fraudulent activity in real time. This is important because ad fraud is a serious problem that can impact the effectiveness of advertising campaigns and erode trust between advertisers and their partners. Advertisers are more likely to work with companies with strong fraud prevention measures.

Privacy-friendly ecosystem

IP addresses anonymizing and DoNotTrack settings help you to adapt to seamless and legitimate ad serving.

Privacy is essential to ensure our freedom as individuals. Respecting privacy is critically important for businesses dealing with sensitive customer data. Screencore respects users' and customers' privacy and does everything possible to ensure it.