How you can grow the incremental revenue from advertising monetization

Advertising monetization is the process of taking the existing traffic you drive to your website and monetizing it by presenting advertisements to those viewers. It is very important for adverts to choose the right monetization strategy, taking all details of the publisher's business, clients, and overall goals. But there are a few instruments that can help you to grow the incremental revenue from advertising monetization. We've analyzed it in the text below. 

Why is advertising monetization so important? 

Ad monetization is important because it allows businesses to generate revenue by monetizing their digital platforms and online content. There are several reasons why advertising monetization is crucial for businesses. First of all, monetization is an effective way for businesses to generate revenue from their digital platforms and content. By displaying ads on their websites, social media channels, and mobile apps, businesses can earn revenue through impressions and clicks. It also helps you to increase brand awareness and exposure, especially when targeting new audiences.

By leveraging advertising monetization effectively, companies can capture a larger share of the market and achieve sustained growth and success.

Some ways to grow incremental revenue 

Incremental revenue is an essential part of a company's growth strategy as it helps to drive top-line monetization. Let's analyze which instruments help with this:

• Traffic increase. One of the easiest ways to increase advertising revenue is to increase traffic to your website or platform. The more visitors you have, the more impressions and clicks your ads will receive.

• Ad formats diversification. Consider using different types of ad formats, such as display ads, native ads, video ads, or sponsored content. Some of these ad formats might have better advertising revenue than others, depending on the industry and targeted audience, and it is always good to test and analyse their performance. It's always good to embrace format diversity on websites, as this generally provides a better user experience and increases the CTR. 

• Performance optimization. Regularly monitor the performance of your ads and make adjustments as needed. This will help you identify areas for improvement and ensure that you are generating the maximum amount of revenue possible.

• Ad placement optimization. The placement of ads on your website or platform can have a significant impact on revenue. Experiment with different ad placements to find the most effective location for your ads.

• Targeted advertising. By using data and analytics, you can better understand your audience and deliver more targeted ads that are more likely to be clicked on. This will increase the click-through rate (CTR) of your ads and generate more revenue.

• Content quality increase. Your content needs to be unique, credible, and valuable for the audience before Google will recognize it. And yes, it needs to be SEO-friendly, with keywords with a high search volume and low competition, if possible. 

How does Screencore facilitate ad monetization?

Screencore marketplace joins global media buyers and media sellers within an exclusive advantageous programmatic advertising ecosystem powered by high-quality inventory, a brand-safe environment, and a highly-impactful visual advertising experience. 

We help with the optimization of your monetization efforts by automating the collection, normalization, and aggregation of ad revenue data across monetization partners. We also have a privacy-friendly ecosystem which provides continuous support with every aspect of advertising or monetization.

Contact us to learn more about how Screencore can help boost your advertising revenue!