A Quick Guide To Expandable Banners
Advertising technology develops quickly, so it's important to go toe-to-toe with advertising evolution. Allow us to present expandable advertisements, which transcend the static banner format, providing a platform for imagery, text, videos, and compelling rich media materials.
Expandable banner ads provide a way of boosting revenue for sites that are running out of ad inventory. Moreover, this type of advertising guarantees elevated click-through rates and heightened user engagement.
According to a study, expandable ads encourage 0.16% users to click on ads in comparison to banner ads where this number is 0.10%. And we all know that advertisers have an affinity for high viewability inventory. But is the promise of these ads worth it?
What Are Expandable Banners
Expandable banners are a type of online display advertising format that starts as a standard-sized banner ad but can "expand" or "enlarge" when a user interacts with it, typically by hovering their mouse cursor over it or clicking on it. This expansion reveals additional content, such as more information about a product or service, a video, or a mini-website within the banner itself. The expanded content can be designed to engage users more effectively than a static banner and can provide a richer and more interactive user experience.
Screencore works with this format of advertising because expandable banners can capture users' attention better and encourage them to interact with the ad. Expandable banners allow us to include interactive elements like videos, image galleries, forms, and product carousels, enhancing user engagement. They also provide a way to deliver more content without taking up excessive screen real estate initially. It can be useful on websites where space is limited.
Top 5 Benefits of Expandable Ads
Expandable banners offer a range of benefits that advertisers can leverage to create compelling and interactive campaigns. Let's analyze each of them.
Encourage user engagement
Expandable banners can capture users' attention and encourage them to interact with the ad, leading to higher engagement rates.
Opportunity to show more details
Expandable banners allow advertisers to convey more information, such as product details, features, and benefits, without overwhelming users with too much content initially. Furthermore, these ads can increase brand awareness.
Improved ROI and CTR
Because of the action-driven expansion users tend to click more on ads and increase chances to finally reach the advertiser’s landing page.
Rich media support
These adverts support rich media elements like animations, videos, and interactive forms, making ads more visually appealing and engaging.
Space friendly efficiency
Expandable banners take up minimal screen space initially, making them suitable for websites with limited ad space.
Best practices for using expandable banners
When used strategically, expandable banners can boost engagement rates, convey messages more effectively, and ultimately drive better results for advertisers. In an era where competition for consumer attention is fierce, expandable banners have emerged as a valuable asset for marketers looking to make a lasting impact in the digital landscape.
Best practices for using expandable banners in online advertising campaigns can help you maximize their effectiveness while ensuring a positive user experience. Here are some key best practices to follow:
- While expandable banners can be engaging, it's crucial to ensure that the expansion doesn't disrupt the user's browsing experience or make the ad feel intrusive.
- Large and complex expandable banners can slow down a webpage's loading time, so it's essential to optimize them for performance.
- Ensure that expandable banners work well on mobile devices and don't interfere with the usability of the website.
With Screencore’s support, you can launch your campaigns with ease and begin to experience greater than ever before.
