Welcoming Igor Tolmach to Screencore

We’re excited to introduce Igor Tolmach, our new Business Development Manager at Screencore! With a strong background in programmatic advertising, Igor brings valuable expertise in DSPs, SaaS solutions, and CTV  monetization.

Read on to learn more about his insights, career path, and key strengths that will contribute to Screencore’s success.

Please, tell us about your professional journey. Where have you worked before joining Screencore?

Before joining the Screencore team, I started my programmatic journey at Adtelligent on a DSP project, focusing on traffic and SaaS solutions sales. After that, I worked in business development for a publisher project with its own O&O CTV, handling channel monetization.

What drew you to the world of programmatic advertising, and why did you choose it as your career path?

My passion for the intersection of technology and marketing led me to pursue this career. I find fulfillment in driving tangible outcomes and expanding business solutions through innovative advertising strategies.

What are you most looking forward to as you join our team?

I anticipate the opportunity to gain knowledge from the team, contribute my expertise, and actively participate in groundbreaking programmatic advertising endeavors that advance the industry while making meaningful contributions to the process.

Every expert has a unique strength! What’s your key skill that helps you thrive in the programmatic space?

My key strength is my determination to build strong relationships and identify growth opportunities, which drives success in every partnership.