Leading the Future of Programmatic Advertising: Screencore’s Vision for 2025
As we reflect on 2024, it was a transformative year for programmatic advertising, marked by rapid growth, technological advancements, and shifting consumer behavior. Connected TV continued to surge as a premium channel for brands, while video solidified its role as the cornerstone of modern digital engagement. Screencore remained at the forefront of this evolution, enabling brands to tap into these high-performing channels and forge deeper, more personalized connections with their audiences.
Looking ahead to 2025, Screencore is poised to lead the next wave of innovation in programmatic advertising. With a unique focus on video and CTV, we are committed to advancing technology, enhancing customer experiences, and delivering unparalleled growth for our partners. Through smarter tools, actionable insights, and cutting-edge solutions, we’re shaping the future of advertising to help brands unlock new opportunities, drive measurable results, and foster meaningful audience engagement.
The year ahead is about pushing boundaries, reimagining possibilities, and empowering brands to thrive in an ever-connected, ever-changing digital world. Welcome to 2025 with Screencore –- where innovation meets impact.
The 2024 Recap
The 2024 year marked a pivotal shift in the programmatic advertising landscape, driven by advancements in AI, the rise of CTV, and an increasing focus on transparency and sustainable advertising. Brands and advertisers embraced modern technologies to deliver smarter, cleaner, and more effective campaigns that engaged audiences and reshaped the future of digital advertising.
AI Took Center Stage
Artificial Intelligence revolutionized programmatic advertising in 2024, powering real-time optimization, predictive targeting, and creative personalization at an unprecedented scale. Advertisers using AI-driven algorithms saw campaign performance surge by up to 30%, with improved ad relevance and reduced media waste. Machine learning tools enabled brands to anticipate user behavior, resulting in higher ROI and deeper audience connections.
CTV Became a Core Channel
CTV solidified its position as the fastest-growing digital channel, accounting for 40% of all programmatic video ad spend globally. Brands shifted budgets to premium, large-screen experiences, tapping into engaged audiences with precision and scale. CTV viewership grew by 20% year-over-year, driven by cord-cutting trends and increasing demand for high-quality, on-demand content. Advertisers found CTV to be the perfect blend of reach, transparency, and measurable performance.
Transparency Took a Big Leap Forward
In 2024, the demand for clarity and accountability in programmatic advertising reached new heights. Advertisers prioritized platforms that offered transparent insights into ad performance, inventory quality, and supply chain efficiency. The adoption of real-time reporting tools grew by 25%, enabling brands to track every impression and optimize campaigns with confidence.
Green Advertising on the Rise
Sustainability became a critical focus in 2024 as the advertising industry took steps toward cleaner, greener campaigns. With digital advertising contributing to global carbon emissions, brands began prioritizing solutions that reduced energy consumption and streamlined ad delivery. By optimizing programmatic supply paths, companies cut their carbon footprint by up to 15%, aligning their advertising practices with environmental responsibility
Screencore’s Vision for 2025
In 2025, Screencore will continue to lead the charge in programmatic innovation, enhancing video and CTV solutions with cutting-edge technology. We’re investing in our algorithm updating and AI-driven optimization to ensure smarter, real-time decision-making for ad placements. Our platforms will evolve with predictive algorithms to improve targeting accuracy and ROI. The result? Unparalleled ad performance and deeper audience engagement on the most impactful screens.
Better Ad Experiences
We believe that advertising should add value, not noise. In 2025, we’ll focus on delivering seamless, relevant, and non-intrusive ad experiences, such as personalizing ad content using real-time analytics and optimizing for user-first experiences, ensuring ads resonate across CTV, mobile, and video platforms.
Our mission is to balance performance with audience satisfaction, creating ads that connect, engage, and inspire.
Sustainability and Responsibility
The future of advertising must be sustainable. In 2025, Screencore is dedicated to leading eco-friendly programmatic solutions, such as streamlining supply paths to reduce energy consumption and collaborating with industry partners to promote clean, responsible advertising ecosystems free of fraud and inefficiency.
Advanced Measurement and Insights
Transparency and accountability remain core to Screencore’s vision. In 2025, we will introduce advanced measurement tools to help advertisers see, analyze, and optimize their campaigns with clarity:
- Enhanced cross-channel attribution to track the user journey across CTV, mobile, and video.
- Real-time dashboards with actionable performance insights.
- Improved measurement of engagement, viewability, and ROI, empowering brands to make data-driven decisions.
With these tools, our clients will unlock the power of data to maximize performance and drive measurable business outcomes.
All in all, 2025 is a year of growth, innovation, and transformation in programmatic advertising. We invite you to join us on this journey to deliver smarter, more impactful CTV and video experiences. Let’s innovate together!
