Four strategies which can protect your brand reputation

The era of relying solely on traditional advertising platforms such as radio, television, and banners for business promotion has passed. Modern advertising increasingly embraces programmatic advertising to reach many customers and grow their businesses, ITmunch media says. Safe programmatic advertising strategies help to ensure their brand image. But which strategies can protect your brand reputation? Let's analyze it below:

1. Age and keyword filters
   This is the most popular strategy, which can quickly and inexpensively safeguard your brand by using a filter to prevent association with undesirable content. But this method has some disadvantages. For instance, it doesn't involve semantic analysis, so you couldn't consider two identical keywords that could have two different intentions. Therefore, these filters could trim down options that may not necessarily have a negative impact on your company’s reputation.
2. Machine learning power
   Automated  ML algorithms can analyze and deal with large volumes of data. ML employs extensive data analysis and natural language processing to interpret pages and extract keywords. The research is semantic, so the algorithms consider the context in which they will be used. Besides preventing your ads from appearing on illegal and unwanted websites, AI-powered algorithms ensure that your ads do not appear on websites that will not bring positive returns.
3.  Good and bad sites list
   One of the best ways to prevent a negative spotlight is to create lists of good and bad websites. Good websites constitute domains that are visited by your potential customers and do not pose a threat to your company's reputation. Bad websites are domains that are heavily linked with nefarious and criminal activities. The configured media system rejects the options from the negative list while purchasing advertisements.
4. Dashboard smart optimization 
   Regardless of the presence of filters and AI assistance, it remains imperative for every company to maintain strict visual control over its advertisements. The significance of brand safety must be considered and requires worldwide focus, thus necessitating a dashboard for monitoring campaigns and actions. It is essential to keep track of the websites where your brand name is featured, enabling us to make timely assessments and mitigate the negative impact of any issues. Such transparency and clarity greatly facilitate effective decision-making and help minimize adverse consequences.

Screencore uses each of these strategies to protect your brand's reputation.