6 trends that will affect mobile advertising this summer

We live on our phones. The average time spent on smartphones by US adults is expected to increase by 3.6% by 2022, reaching 3 hours and 26 minutes this year. People are also buying more on their phones: US adults will spend $470.97 billion in retail m-commerce sales this year, up 13.2% from 2022. There are some trends that can tap into consumers' mobile momentum:

1. Growth of mobile augmented reality advertising. 

This summer, we can expect to see more AR-based mobile advertising campaigns. Brands will leverage AR to engage users with interactive product demonstrations, virtual try-on, and location-based experiences.

2. Rejuvenation of out-of-home advertising using AI. 

Experts predict US OOH ad spending will increase 6.0% this year to reach $9.77 billion. AI will make OOH more accessible, offering a richer ad experience for consumers and trackability for advertisers. 

3. Short video advertising dominance. 

Short-form video platforms like TikTok and Instagram Reels have gained significant traction, allowing advertisers to reach a massive audience through engaging video ads. This summer, advertisers will focus on creating compelling, short-form videos optimized for mobile screens to capture users' attention and convey their brand messages effectively.

4. User-centric experiences. 

Mobile advertising will continue emphasizing personalization and leveraging user data and insights to deliver targeted ads that align with users' interests. 

5. Smart chatbots. 

Chatbots for marketing are becoming a potent marketing tool for businesses to improve customer engagement and qualify leads with dynamic conversational capabilities.  Around 53% of consumers are more likely to shop with a business they can message. Using AI-enabled bots can help you automate repetitive tasks and market the company in a big way. 

6. Face filters for advertising. 

Now, businesses are looking to cash in on the trend by creating their custom face filters for one or the other social media applications. This instrument is a great way to engage followers and reach a much broader audience with minimal effort on the business' part. Social media users will be able to use the filters whether they have previously engaged with your brand on social media or not, and when they use the filter, it will get shared with all of their friends and followers as well.

And what trends do you predict this summer? Share your thoughts with us in the comments below!