# Screencore > Screencore is a global programmatic advertising technology company delivering transparent, privacy-first media solutions for advertisers, agencies, brands, and publishers. Screencore provides omnichannel programmatic advertising and publisher monetization solutions. The platform connects advertisers, agencies, brands, and publishers through AI-powered media buying, transparent supply paths, verified inventory, privacy-first targeting, and real-time optimization across connected TV, video, display, native, mobile, and other digital advertising environments. --- ## Main Platform Products - [Solutions for Advertisers](https://screencore.io/advertisers) – Omnichannel programmatic advertising platform for advertisers and agencies featuring audience targeting, AI-powered campaign optimization, contextual targeting, real-time bidding (RTB), transparent reporting, and performance measurement across CTV, video, display, native, and mobile advertising. - [Solutions for Publishers](https://screencore.io/publishers) – Publisher monetization platform providing verified advertising demand, yield optimization, dynamic pricing, header bidding support, Prebid integration, fraud prevention, analytics, and flexible SDK, API, and tag-based integrations. - [SuiteDSP](https://screencore.io/suite-dsp) – AI-powered omnichannel demand-side platform (DSP) supporting programmatic media buying across CTV, video, display, native, and mobile advertising with Supply Path Optimization (SPO), transparent bidding, real-time optimization, explainable AI, and unified reporting. --- ## Advertising Services - [CTV Advertising](https://screencore.io/ctv-advertising) – Programmatic connected TV advertising across premium streaming inventory with audience targeting, frequency control, transparent buying, and measurable cross-screen delivery. - [Mobile App Advertising](https://screencore.io/mobile-app-advertising) – Programmatic in-app mobile advertising reaching users across apps and devices with contextual and behavioral targeting, real-time optimization, and measurable performance. - [Real-Time Bidding (RTB)](https://screencore.io/rtb) – Automated real-time auction environment connecting advertisers to premium global inventory with transparent, efficient programmatic buying across channels. --- ## Advertising Channels Screencore supports programmatic advertising and publisher monetization across: - Connected TV (CTV) - Video Advertising - Display Advertising - Native Advertising - Mobile Advertising --- ## Core Capabilities - Programmatic advertising - Demand-side platform (DSP) - Publisher monetization - Audience targeting - Contextual targeting - Real-time bidding (RTB) - Supply Path Optimization (SPO) - Yield optimization - Creative optimization - Transparent reporting - Header bidding - Prebid integration - Brand safety - Fraud prevention - Privacy-first advertising - Verified advertising inventory --- ## Technologies - Artificial Intelligence (AI) - Machine Learning - Predictive Optimization - OpenRTB - Header Bidding - Prebid - VAST - Real-time Bidding (RTB) - Contextual Advertising - API Integrations - Privacy-first Media Buying --- ## Industries Screencore works with: - Advertisers - Brands - Media Agencies - Publishers - SSPs - DSPs - Ad Exchanges --- ## Authors - [Jess Okan](https://screencore.io/blog/authors/jess-okan) – Author profile and programmatic advertising expertise behind Screencore editorial content. - [Anna Zuyeva](https://screencore.io/blog/authors/anna-zuyeva) – Author profile and programmatic advertising expertise behind Screencore editorial content. - [Iryna Karpova](https://screencore.io/blog/authors/iryna-karpova) – Author profile and programmatic advertising expertise behind Screencore editorial content. --- ## Resources and Documentation - [Resources](https://screencore.io/resources) – Knowledge hub covering programmatic advertising, digital advertising, CTV, AI in advertising, publisher monetization, media buying, privacy-first advertising, and industry updates. - [Blog](https://screencore.io/blog) – Articles and insights covering programmatic advertising, DSP technology, CTV advertising, AI-powered media buying, privacy-first advertising, audience targeting, advertising technology, and industry trends. - [Case Studies](https://screencore.io/case-studies) – Customer success stories, advertising campaign results, publisher partnerships, platform implementations, and real-world programmatic advertising use cases. - [Core Archive](https://screencore.io/core-archive) – Archive of historical articles, product announcements, research, platform updates, and long-form resources related to programmatic advertising technology. - [About Screencore](https://screencore.io/about-us) – Learn about Screencore, its programmatic advertising platform, company mission, global operations, technology, leadership, and privacy-first approach to digital advertising. --- ## Blog Articles - [Why Privacy-Ready Infrastructure Matters for Publishers and AdTech Platforms](https://screencore.io/blog/blogprivacy-ready-infrastructure-publishers-adtech) - [What Is Display Advertising? [Beginners' Guide]](https://screencore.io/blog/what-is-display-advertising-beginners-guide) - [Why Political Advertising Could Put Premium Inventory Under Pressure](https://screencore.io/blog/political-advertising-premium-inventory-2026) - [AI in CTV Advertising: How It's Revolutionizing AdTech](https://screencore.io/blog/ai-in-ctv-advertising) - [How the 2026 US Election Could Reshape the Programmatic Advertising Ecosystem](https://screencore.io/blog/2026-us-election-programmatic-ecosystem) - [When the Game Becomes the Ad Break: Why Live Sports Is Creating a New Premium CTV Opportunity](https://screencore.io/blog/live-sports-premium-ctv-advertising) - [As Retail Media Grows, Is Attention Becoming More Expensive?](https://screencore.io/blog/retail-media-attention-cost) - [What Is Performance Marketing?](https://screencore.io/blog/what-is-performance-marketing) - [Why We Prioritize Clean Supply Paths Over Everything Else](https://screencore.io/blog/clean-supply-paths-programmatic) - [As AI Changes Ad Tech, Social Video and CTV Are Competing for Attention](https://screencore.io/blog/ai-social-video-ctv-adtech) - [Why Privacy-Ready Programmatic Infrastructure Is the Future of AdTech](https://screencore.io/blog/blogprivacy-ready-programmatic-infrastructure) - [Inside the New Programmatic Auction: What Advertisers Need to Know](https://screencore.io/blog/blognew-programmatic-auction-advertisers) - [Cannes Lions 2026 Insights: What They Mean for the Future of Programmatic Advertising](https://screencore.io/blog/cannes-lions-2026-programmatic-advertising-insights1) - [Why Some Advertisers Are Questioning Email-Based IDs for CTV](https://screencore.io/blog/email-based-ids-ctv-challenges) - [Why the First Impression in CTV Happens Before the Content Starts](https://screencore.io/blog/blogfirst-impression-ctv-before-content-starts) - [Agentic TV Buying Is Coming: How AI Agents Will Transform CTV Advertising](https://screencore.io/blog/blogagentic-tv-buying-ai-agents-ctv) - [Programmatic Live Sports Is Finally Scaling: From Complexity to Real-Time Opportunity](https://screencore.io/blog/programmatic-live-sports-scaling) - [AI Creates More Ad Tech Frenemies; Is Social Video Eating CTV's Lunch?](https://screencore.io/blog/ai-adtech-frenemies-social-video-vs-ctv) - [Signal Over Noise: Why the Future of Programmatic Belongs to Curated Supply](https://screencore.io/blog/future-programmatic-curated-supply) - [CTV Measurement Is the New Battleground: Why Data Signals Are Driving Adtech M&A](https://screencore.io/blog/ctv-measurement-adtech-ma) - [First-Party Data Is the New Scale: How Publishers Win in a Shrinking RFP Market](https://screencore.io/blog/first-party-data-is-the-new-scale-how-publishers-win-in-a-shrinking-rfp-market) - [The Transparency Crisis in AdTech: Why Advertisers Are Demanding Control Back](https://screencore.io/blog/adtech-transparency-crisis-advertiser-control) - [From Channels to Outcomes: Why Programmatic Strategy Is Being Rewritten in 2026](https://screencore.io/blog/programmatic-strategy-outcomes-2026) - [AI Is No Longer a Feature – It's the Infrastructure of Programmatic](https://screencore.io/blog/ai-infrastructure-programmatic-advertising) - [The Full-Funnel CTV Era: Why Performance TV Is Replacing Display](https://screencore.io/blog/full-funnel-ctv-performance-tv-replacing-display) - [The Open Web vs Walled Gardens: Why Programmatic Access Is Shrinking](https://screencore.io/blog/open-web-vs-walled-gardens-programmatic-access-shrinking) - [Why Digital Accessibility is the New Performance Standard for Omnichannel Ads](https://screencore.io/blog/digital-accessibility-omnichannel-ad-performance) - [Programmatic Complexity Made Simple: What the "Comic Strip" Explains About Pipes and Connections](https://screencore.io/blog/programmatic-pipes-explained-adtech-comic) - [Why Standardized AI Workflows Don't Guarantee Better Media Outcomes](https://screencore.io/blog/why-standardized-ai-workflows-dont-guarantee-better-media-outcomes) - [The Most Important AdTech Signals Shaping Programmatic Advertising Today](https://screencore.io/blog/adtech-signals-shaping-programmatic-advertising) - [Agentic AI in Ad Advertising: Standards vs Reinvention](https://screencore.io/blog/agentic-ai-advertising-standards-vs-reinvention) - [CTV Resellers Crackdown: What Indie Publishers Should Know](https://screencore.io/blog/ctv-reseller-crackdown-indie-publishers-guide) - [How Programmatic Auctions Really Work (and Why Transparency Matters)](https://screencore.io/blog/programmatic-auction-transparency-rtb-explained) - [Why AI Agents Are Changing the Mobile Programmatic Stack](https://screencore.io/blog/ai-agents-mobile-programmatic-stack) - [Building a Responsible AI-Driven Ad Tech Stack: Data Quality, Privacy & Human Oversight](https://screencore.io/blog/responsible-ai-ad-tech-data-quality-privacy-human-oversight) - [Publishers in 2026: Why You Should Care When DSPs Say Deal-IDs Don't Work Anymore](https://screencore.io/blog/publishers-2026-dsp-deal-id-spo) - [AI-Boosted Targeting: From Data Overload to Real Intent-Based Audiences](https://screencore.io/blog/ai-boosted-targeting-intent-based-audiences) - [CTV 2026: Transparency, Privacy & Regulation Will Redefine Streaming Ads](https://screencore.io/blog/ctv-2026-transparency-privacy-regulation) - [What DSPs Lose When They Ignore Audience Overlap – And How Clean Data Sales Can Save Campaign ROI](https://screencore.io/blog/audience-overlap-clean-data-sales-dsp-roi) - [Deal-ID vs Transparent Auctions: What Advertisers Lose – and Gain When the System Evolves](https://screencore.io/blog/deal-id-vs-transparent-auctions) - [Why the Old Data-Package Model Is Dying: How On-Demand Audience Curation Breaks the Volume Trap](https://screencore.io/blog/on-demand-audience-curation-vs-data-packages) --- ## Core Archive Articles - [From Bid-Stream Chaos to Clean Auctions: Why DSPs Need to Reject Resold & Bundled CTV Inventory](https://screencore.io/core-archive/clean-auctions-ctv-inventory-integrity) - [Why High-Integrity Auctions Are the New Currency – and How DSPs Can Beat the Volume Trap](https://screencore.io/core-archive/high-integrity-auctions-vs-volume-trap) - [CTV Fragmentation: How to Unify Without Compromising Performance](https://screencore.io/core-archive/ctv-fragmentation-unified-performance) - [Ethics, Regulation & Targeting: Should Teens Be Off-Limits?](https://screencore.io/core-archive/ethics-regulation-targeting-teens) - [When Retail Brands Become DSPs: Lessons from Shipt + Yahoo](https://screencore.io/core-archive/retail-brands-become-dsps) - [When Big Brands Go Programmatic: Lessons from Best Buy Ads](https://screencore.io/core-archive/big-brands-programmatic-best-buy) - [AI at Scale: The New Era of Advertising Accuracy](https://screencore.io/core-archive/ai-at-scale-advertising-accuracy) - [The 2030 CTV Predictions You Should Build for Today](https://screencore.io/core-archive/2030-ctv-predictions) - [Encryption, eTIDs & the Future of Auction Transparency](https://screencore.io/core-archive/encryption-etid-auction-transparency) - [Fixing Programmatic: From Incentives to Interfaces](https://screencore.io/core-archive/fixing-programmatic) - [Putting an End to Publisher Guesswork: How Transparency in Programmatic Unlocks Real Revenue](https://screencore.io/core-archive/publisher-transparency-revenue) - [From Acronym Overload to Clear Roles: How to Navigate the Programmatic Vendor Jungle](https://screencore.io/core-archive/programmatic-vendor-jungle) - [From Header Bidding Chaos to Clear Insights: How Publishers Can Build a Smarter Ad Stack](https://screencore.io/core-archive/screencoreioblogheader-bidding-clear-insights-publisher-ad-stack) - [Welcoming Igor Tolmach to Screencore](https://screencore.io/core-archive/welcoming-igor-tolmach-to-screencore) - [Meet our Account Manager, Illia Riznyk](https://screencore.io/core-archive/meet-our-account-manager-illia-riznyk) --- ## Privacy, Brand Safety, and Compliance Screencore operates a privacy-first programmatic ecosystem and collaborates with industry-leading verification, fraud prevention, security, and brand safety partners including Pixalate, GeoEdge, and HUMAN. The company is an IAB Europe TCF-registered vendor and provides dedicated privacy, compliance, and data-processing resources. - [Privacy Policy](https://screencore.io/legal/privacy-policy) - [Terms of Use](https://screencore.io/legal/terms-of-use) - [CCPA Resource](https://screencore.io/legal/ccpa-resource) - [Data Processing Agreement](https://screencore.io/legal/data-processing-agreement) --- ## Contact - [Contact Screencore](https://screencore.io/contact) – Contact the Screencore team regarding advertising, publisher monetization, partnerships, product support, or business inquiries. - [LinkedIn](https://www.linkedin.com/company/screen-core) – Company updates, product news, and industry insights. - [Twitter/X](https://x.com/screencore_io) – News, announcements, and updates from Screencore. ### Contact Information - Phone: +48 22 602 00 89 - Email: connect@screencore.io - Warsaw Office: ul. Kielecka 41A/8, 02-530 Warsaw, Poland - Singapore Office: 68 Circular Road, #02-01, 049422, Singapore