[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fysRmrMJTH5m3VN52CEsb5X9mqTFnIoCglEulpunHOkg":3,"$frudOEp2TJIcu-VCZwQBk_bFqphldlNXqX7PRWuvjtxw":16},[4,7,10,13],{"title":5,"slug":6},"Privacy Policy","privacy-policy",{"title":8,"slug":9},"Terms of Use","terms-of-use",{"title":11,"slug":12},"CCPA Resource","ccpa-resource",{"title":14,"slug":15},"Data Processing Agreement","data-processing-agreement",{"id":17,"slug":18,"name":19,"job":20,"image":21,"email":22,"linkedin":23,"body":24,"metaTitle":25,"metaDescription":26,"createdAt":27,"updatedAt":28,"blogPosts":29},3,"iryna-karpova","Iryna Karpova","CMO","\u002Fstorage\u002Fblog\u002Fauthors\u002F20260819522_image-16.webp","iryna.karpova@screencore.io","https:\u002F\u002Fwww.linkedin.com\u002Fin\u002Firyna-karpova-marketing-manager\u002F","\u003Cp>Iryna Karpova is \u003Cstrong>CMO at Screencore\u003C\u002Fstrong>, specializing in B2B technology marketing, brand strategy, global growth, and market positioning. With experience across \u003Cstrong>AdTech, SaaS, telecom, and fintech\u003C\u002Fstrong>, she combines data-driven thinking with creative storytelling to make complex technology and industry trends clear, relevant, and engaging.\u003C\u002Fp>\u003Cp>At Screencore, Iryna focuses on building the brand’s global presence and exploring the forces transforming digital advertising. She writes about \u003Cstrong>AdTech, programmatic advertising, CTV, AI, media buying, advertising technology, and emerging industry trends\u003C\u002Fstrong>, with a particular interest in how technology is changing the way advertisers reach audiences and measure performance.\u003C\u002Fp>\u003Cp>Her work brings together \u003Cstrong>market research, marketing strategy, industry insights, and practical business perspectives\u003C\u002Fstrong>, helping readers understand not only what is changing in digital media, but why it matters for advertisers, publishers, and the wider programmatic ecosystem.\u003C\u002Fp>",null,"Explore insights from Iryna Karpova, CMO at Screencore, on AdTech, programmatic advertising, CTV, AI, media strategy, and the future of digital media.","2026-08-19T18:51:43.448Z","2026-08-19T19:02:53.001Z",[30],{"id":31,"title":32,"slug":33,"image":34,"date":35,"metaTitle":36,"metaDescription":37,"category":38},45,"What Is Performance Marketing? ","what-is-performance-marketing","\u002Fstorage\u002Fblog\u002Fposts\u002F202608052452_what-is-performance-marketing-definition-types.webp","2026-08-04T21:00:00.000Z","What Is Performance Marketing?: Definition & Types | Screencore","What is performance marketing? ✅ Discover the types, examples, key digital marketing channels, and how performance marketing drives measurable business growth. Learn how to maximize ROI with data-driven campaigns — Screencore Blog.",{"title":39},"Marketing"]